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A Review of the McDonald's Franchise By Naz Daud

  in Business | Published 2012-01-14 00:34:58 | 123 Reads | Unrated

Summary

The success of the McDonald’s chain of fast food restaurants shows just how well the franchise model can work in the food and catering industry Taking the franchise as a whole, the McDonald’s chain of restaurants is one of the largest in the World and has achieved an incredible level of success

since it was established in 1954 by Ray Kroc

Full Content

The success of the McDonald’s chain of fast food restaurants shows just how well the franchise model can work in the food and catering industry. Taking the franchise as a whole, the McDonald’s chain of restaurants is one of the largest in the World and has achieved an incredible level of success since it was established in 1954 by Ray Kroc. This is where the business story of more than 30,000 units in more than 100 countries every day starts.

Like many companies, McDonald’s was started by one man with a business idea. Working as a distributor for a milkshake maker, Kroc bec
ame aware that a McDonald’s hamburger stand in California was keen on his product. He pitched one idea to Dick and Mac McDonald but ended up agreeing another one, and so the first McDonald’s restaurant came about. The company went public ten years later in 1965 and has never looked back.

McDonald’s is undoubtedly one of the most iconic and renowned business brands in the world. This has been achieved by the franchise continuing to develop and evolve. The menu has consistently been tweaked and adapted over time and remains similar but slightly different in each country. In recent years, increasing health concerns, which are a major issue for the industry and for consumers, have led to more wide-ranging changes.

Despite consumers’ food habits changing, the popularity of McDonald’s has not declined. Criticism has been directed at the chain of restaurants regarding how healthy the food that’s served is, but this has been overcome to a large extent and as a result McDonald’s continues to be a major player in the fast food industry.

The fast food franchise business model clearly works and many people aspire to become franchisees, something that franchisors are keen to take advantage of. In addition to financial resources, franchisors also search for people with business acumen and experience in relevant fields, so as not to risk their brand being damaged in any way.

The advantage of becoming a McDonald’s franchisee is that you are buying into a proven business model and can benefit from the huge amount of money the company spends on advertising every year. With the help of hands-on training across all areas of the business and the support that’s provided, there is the opportunity to start your own restaurant or purchase one that has already been running for a number of years.

Each and every McDonald’s franchise is supervised by company management and there is enough flexibility in the business model to ensure that success can be achieved right across the globe. No matter what country a new restaurant is opened in and whether it is a standard or drive-through unit, the focus is always on high quality products being served to customers. This has been at centre of McDonald’s thinking and helped the company to revolutionise the fast food industry, becoming one of the most successful franchise companies of its kind in the World.

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Naz Daud - CityLocal Franchise Business Franchise Franchise Advantages Home Franchise Opportunity

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